The official Noughts and Crosses poster seems to be out

And I like it! I especially like that the design of Callum’s shirt is reminiscent of scrawled noughts, if you squint a little.
I am however really confused as to why the ITV logo is on it? Because it’s being made by the BBC? What did I miss?
For comparison, here’s the poster I made before anyone had any promo shots or anything aside from a cast list:

It’s not quite as eye-catching, really, is it? I have lots of ideas for a good Noughts and Crosses poster, but unfortunately I lack the skills to see it through.