I know seeing The Book Of Life is important, I want to see it too, but please please please stop that weird sort of shaming-by-implication ‘why isn’t tumblr paying to see this movie?!’ thing! Movies are expensive! Even getting to a place that has a cinema can sometimes be expensive! There are all sorts of reasons someone might not go to see the movie despite supporting it, so don’t make them feel bad about it, mmmkay?